YouTube Marketing-How To Get More Views On YouTube

Knowing how to get more views on YouTube is critical. If you don't have the views, your competitors get them. There are hundreds of ways to get more views on YouTube, however some of them require a team of people or outsourcers or specialized and expensive software and are not feasible for a small business. There are some very easy ways to get more views on YouTube videos that anybody can implement which is what we will talk about here.

Easy Ways To Get More Views On YouTube Videos

Now, to get more views on YouTube videos, there are some basics that everyone should do. One thing that is always good to do before you even make a video is to go "spying". Check up on the people who will be your direct competition and see what they are doing. What have they titled their videos and what sort of phrases are they targeting? What is in their description and what do they link to? Do they have their own channel? Do they interact with comments or do they even have the comments turned on?

All of these things will give you some clues about how easy it is going to be for you to compete with them. If you already have your video setup and online, let's tackle some of the easiest ways to get more views on YouTube videos that you already have.

1. Share Your Video With Everyone. If your video is something that a wide range of people will be interested in, start sharing it everywhere. Every time you talk to somebody, mention it, put it in your signature and get everyone on your social media accounts to check it out. This is obviously basic stuff, but it's how you get the ball rolling and get from 5 views up to 500 or 1000.

2. Comment On Other Videos. Every time you watch a video, comment on it. Don't spam it with stupid comments but offer them your thoughts or critiques and some help. Then you can leave a link back to your video. Hint: the better your comment, the more likely it will end up in the top comments section and your link will stay there! This doesn't mean you only get more views on YouTube, but also on Vimeo and other video hosting sites. Even when you are just reading a blog post or a forum, leave a link back to your video if it is appropriate.

3. Get More YouTube Friends. Seek to create friendships with as many people as possible and then start to network with them, you can create networks of people that share each other's videos and this can be a powerful way to spread the love. Don't reach out to direct competitors and hope that they will mention your video, instead reach out to people who are in sub niches or side niches. If you want to get more views on YouTube channels about making muffins, try to find people who make cheesecakes.

You won't be stealing each other's customers but instead helping each other out as you are serving slightly different markets. Don't overdo this though, if you add thousands of people at once you will get a stern warning from YouTube. Get more views on YouTube by being a real person and slowly add a certain amount of friends each day. View it is a long term plan instead of spending one day adding 2500 friends and hoping they view your channel.

4. Promote Off YouTube. You can get more views on YouTube by promoting your videos in hundreds of places online, but there are certain places that are far more likely to attract the people you want. If you have a video about how to Zumba, go and find some blogs about Zumba dance that are semi popular, read the post and leave a link back to your video. This highly targeted way of getting more YouTube views works because you are focusing only on people who are already interested. Find forums about Zumba-ing or other types of workout dance classes, and you will have thousands of people who are interested in your video, but would have otherwise not found it.

5. Get More Views On YouTube With Social Bookmarking. If you have a video about how to clean a DVD player, create accounts at popular social bookmarking sites such as StumbleUpon, Twitter, Pinterest, Digg and Diigo and add them there. These will help you get views and a few backlinks to your video to help push it up the rankings a bit. Getting backlinks from these sites and the previously mentioned blog comments, forum postings and links on other YouTube videos all helps to send the message that your video is getting more popular. Don't forget to tag your videos and give them a good title when submitting to these sites. There are plenty of free tools to do mass social bookmarking online, however you still need to create an account with each site you wish to use.

Where Do You Start?

With all of these options it can be a headache just wondering where to start. Just picking one simple thing and doing a little bit each day toward the process will get you started in the best way. Trying to do too many of the steps will not get you more views on YouTube because you will give up. Just pick one method to focus on and you will get more views as time goes by because you are slowly building up the links to your content.

Before you try all of these methods above, it is highly recommended that you ensure you have all of your basic video properties are up to par. Make sure your video is titled and capitalized as necessary, tagged properly and has a good start image. Make sure that you don't overload your video with too many annotations, instead have one pop up just for a few seconds a couple of times during the video to encourage people to view more videos, subscribe or other action you desire. If you can do this you will get more views on YouTube easily, but it is a process and not something you can just do overnight.

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Why Registering With YouTube Is The Way To Go

YouTube has long been the primary video sharing website on the planet. Different users all over the world can go and see different videos about a wide range of topics. Watching a movie, learning about a certain topic, seeing someone's point of view when doing a specific task, and a whole lot of other things can be done just by watching the videos posted on YouTube.

Anonymity is YouTube's most appealing characteristic for newbie users. When you need to watch and learn from the various videos posted on YouTube, you are not obligated to provide any sensitive information about yourself. For user's who are very particular about the information that they provide over the internet, this is definitely a plus.

Right off the bat, YouTube provides you great features even if you don't want to sign up for the service just yet and want to keep things anonymous. You will be able to take advantage of features such as the ability to share videos with your friends through social media, make a QuickList of all the different videos you've watched so far, have unlimited access to all YouTube videos and to top it all off, you are eligible for YouTube support through their Help section in the event that you need help on any YouTube-related topic.

In contrast to this, YouTube also offers users the option to sign up; to register and have a personalized YouTube account. Registering with YouTube is very similar to signing up with social media accounts such as Facebook or Twitter. Your complete name, date of birth, location, interests and hobbies, are just some of the information that you are required to provide.

This, however, shouldn't be a deterring factor when signing up for YouTube. Google, the company who owns YouTube, makes user-privacy and safety their utmost concern. When signing-up for the service, you will be presented with a terms-of-service agreement which states that they will not disclose any of the information that you provide with other corporations or website.

So what's in it for you if you register with YouTube? For starters, you will have your own YouTube channel. Having your own channel allows you to upload your own videos to YouTube so it can be viewed by other users in the internet. Using your YouTube channel as a source of passive income is probably the greatest benefit a user can take advantage of when signing up for the service. Google has an AdSense feature that lets you monetize your YouTube videos by putting ads that generate ad revenue for you. How? It works sort of like affiliate marketing. You promote or advertise different products by allowing ads to appear on your videos that, when clicked by users watching your video, generate ad revenue for you.

In addition, you can interact with the YouTube community by having the ability to post comments and replies on any YouTube video, provided that the comment option isn't disabled. You also now have the ability to create video playlists. Playlists allows you to segregate your videos according to a particular topic or theme. This gives a more user-friendly experience for people who are browsing through the various videos on your channel.

John Richards has many years of experience creating and developing books, eBooks, manuals, and videos, on a variety of subjects, including online wealth, pet care, Internet marketing, direct mail, health and wellness, and CD/DVD distribution service.

John's website provides ideas and practical advice for people who want to enjoy the rewards of earning an income from home using simple websites.

How to Use YouTube Video Ads for Your Business

YouTube's video advertising platform is one of the most exciting around, offering your business cost-effective advertising options that you can customize in depth and target very specific user groups. Whether your business is entirely online or grounded in a brick-and-mortal location, YouTube video ads can help you increase your reach, boost brand awareness, improve conversion rates, and more. This is one marketing strategy that you should seriously consider adding to your arsenal. Here's how you can use YouTube video ads effectively to market your business.

Getting Started

Before you can start creating effective YouTube video ads for your business, you have to link your YouTube channel to your AdWords account, and then in AdWords create a new Online Video campaign. Once that is done, you'll be guided through a simple setup process where you select your target audience, budget, and other essential marketing parameters. YouTube offers you multiple advertising formats and ad creation options with which you can experiment. Below we'll look at a safe approach to getting your campaign running and staying within your budget, which you can then adjust depending on your results.

Choosing the Right Video Ad Format For Your Business

YouTube video ads can come in four formats; display ads, overlay ads, skippable ads and non-skippable in-stream ads. Display ads are those that appear right of the feature video and overlay ads are semi-transparent and appear on the lower portion of your videos. Skippable ads users can skip after 5 seconds of viewing whereas non-skippable video ads must be watched before your video can be viewed.

Both skippable and non-skippable ads can appear before, during, or after the main video. Of all these ads, non-skippable ads are in theory the most effective, yet they are the most expensive also, that is, they have the highest cost per thousand (CPM) impressions. What's more, they can suffer from a high video abandonment rate, so they are a bit of a gamble.

High priority skippable video ads are a safer and usually more cost-effective choice for most businesses, so you may want to consider focusing on them, at least at the beginning of your campaign. Depending on your available budget, choose a realistic CPV, or cost per view, the amount you pay whenever a viewer watches a portion of your YouTube video ads. The usual CPV for a locally-targeted skippable ad is between $0.10 and $0.30, which means you can get good exposure even on a small budget. Make an in-stream bid that amounts to half of that cost, but don't forget later on to tweak this figure depending on the performance of your ads.

Targeting Your Audience

After choosing your ad type, you have to define your target audience. If you already have some video marketing data from past campaigns, you may want to draw on that to choose the demographics, that is, the gender and the age range for your YouTube video ads. An effective approach is to combine demographics targeting with keyword targeting, to focus on a specific category of users such as men between 25-45 years who like cars and watch videos on car cleaning and maintenance, or women between 23-56 who love birds, and watch videos about canaries. The important thing is to combine targeting options to focus your YouTube video ads on people who are truly interested in what you have to offer.

Finally, placements enable you to target individual YouTube videos or specific YouTube Channels, which can come in handy if you want your ads displayed in a partner's videos. After you've chosen your audience, you can create your ad and add a banner to it to make it stand out.

YouTube Video Ad Tips

Regardless of the type of ads you choose or your target audience, here are some tips that will help you get more out of your YouTube ads.

Keep your YouTube in-stream video ads separate from your YouTube Search ads (which display the video ad within the video search results), by targeting them to separate audiences.
Set a low maximum daily budget to minimize unprofitable views at the beginning of your campaign and keep unexpected volume in check.
If you're on a small budget, focus on targeting small groups while ensuring that your predicted views don't exceed 1,000. Smaller campaigns are easier to monitor and to adjust.
Lower a predicted audience estimate by adding overlapping keywords.
Retarget your ads to your YouTube viewers using the AdWords remarketing tool to increase conversion rates and improve brand awareness and recall.
YouTube video ads can be a great marketing tool for your business. Don't forget, however, that like any type of online marketing, they require constant adjustment and fine tuning to be highly successful.

Vimeo Vs YouTube - Which One Is Suitable for Business?

As a small business owner, you have to get your message across to your audience quickly and efficiently. Posting videos is one of the best ways to spread your message, and for this, it is better to go for a single video platform so that your audience doesn't get confused.

You have two options; YouTube and Vimeo. YouTube has a huge audience base but low video resolution while Vimeo has a relatively smaller audience base and higher video resolution. So, which platform should you post your videos on? You can make this decision based on the following criteria.

Quality:

YouTube:

According to statistics, about 1 billion people visit YouTube on a regular basis and about 170 million people visit Vimeo on a regular basis. YouTube has a large amount of audiences for small business to present their products or service.

YouTube is free to use and anyone with a Google account can upload their videos on the site making the competition more intense. Moreover, YouTube takes money from advertisers to show their business videos before the actual video is played. For your business, it can be a disadvantage because your competitors' video may get played before your own.

Advantage: YouTube is an ideal video platform having tons of users with diverse needs.

Vimeo:

As far as popularity goes, Vimeo is behind YouTube, but is more user-friendly. Besides, Vimeo contributors are higher quality and post more informative content. Since business accounts are not free on Vimeo, each company or business posts highest quality videos on Vimeo.

With respect to speed and technical quality of videos, both YouTube and Vimeo go side by side. Both the platforms allow you to play 1080p videos at 4k speed. But Vimeo offers another feature. It lets you know how many times a video is played and if the users finished watching the whole video.

Advantage: Vimeo offers relatively higher quality videos with more accurate statistics.

Reach

YouTube:

If your audience is not familiar with your product or service, Vimeo can help since it is more business centered and gives direct connection to your site. On the other hand, YouTube keeps visitors on its platform which can reduce the number of visitors to your site.

However, YouTube has an upside: it offers a much better search function, which returns a variety of videos on the basis of the keyword entered. On the other hand, Vimeo has to be more specific.

Since Google owns YouTube, users will get more results from YouTube than from Vimeo for a given search term.

Advantage: It's easier for users to search for a specific YouTube video on Google.

Vimeo:

Since anyone can use YouTube, the platform doesn't have a structured community unlike Vimeo. YouTube offers three privacy options but Vimeo offers six to satisfy your business needs.

Advantage: Vimeo has better classification into groups of users making it easier for you to get your message across to potential customers.

Benefits for Business

YouTube:

· YouTube offers following major benefits for business users:

· More traffic from Google

· Comments from users

· Free of cost hosting

· Advertising offers

· Huge audience

· HD videos with fast speed

Vimeo:

The advantages of Vimeo for businesses are as under:

· A controlled community

· Better statistics

· Smaller, professional audience

· Customer service support

· HD videos with fast speed

Conclusion

In a nutshell, if you want to reach a huge audience without spending a penny, you can go for YouTube. But if you need to send your message to a small audience tracking more statistics, you may want to go with Vimeo.

If you want to read about the Vimeo vs YouTube for business, you may want to visit this page.

Playing Nice With YouTube

Clearly YouTube is the largest video sharing site in the world.  And since being purchased by Google late in 2006, there has been much speculation as to the direction that Google would take with YouTube.  For years, many marketers (myself included) have been using YouTube very successfully to generate a lot of traffic.  Unfortunately, many marketers have overstepped their bounds, and have abused YouTube's Terms of Service by creating multiple accounts, overloading tags and keywords at the expense of content, using "friend getter" type software, and a host of other "black hat" tactics.  Sadly, many of today's top marketers and trainers have even promoted these tactics.

Google is now used to being the biggest kid on the block.  If you have any experience with Google AdWords, you know that Google is constantly changing their algorithms to improve their services.  What this usually means is that advertisers (read: us marketers) are constantly having to adjust to these changes, knowing that it's part of the price we pay for success.

A couple of weeks ago, YouTube got into the bullying act.  In an effort to enforce their Terms of Service, THOUSANDS of YouTube accounts were SHUT DOWN without warning.  Most of these accounts were owned by Network Marketers.  Many of these were well known Top Earners....people that I communicate with regularly.  Most of these people had no recourse, and have now lost thousands of hours of work and goodwill that was built up on their channels.  Very scary.  I've only heard of a couple of extreme cases where YouTube reinstated accounts, and that was after many of the offending videos were deleted.

The obvious lesson here is that black-hat tactics can only work for so long.  If you are in this game for the long-haul (and I hope you are), you need to recognize that you are building a brand.  That brand is YOU.  And, an important piece of that brand-building should be coming from YouTube.  So, in order to help you move forward successfully, and not become YouTube's latest victim...

Here are some pointers for playing nice with YouTube...

Have only ONE YouTube account per ISP.
Never spam video descriptions, titles, or tags.  Descriptions can contain a link to your website and can be "keyword rich," but it must read cleanly, and provide an accurate description of the video.
Never purchase YouTube views.
Never use automated "friend-getter" software like TubeBlasterPro.  Network and make connections with others on YouTube like you would on any other Social networking site like Facebook, etc.
Never upload duplicate content.  If you want to make some modifications to a video, change the title, change the beginning/ending, change the format, etc, that will probably work.  But, ask yourself this question:  does the new video actually provide new content?  If it doesn't, I would think twice before uploading.
Use your channel for more than marketing.  If you are truly displaying your leadership qualities, your channel should be PACKED with good content.  That good content will draw people to you, and you'll ultimately gain a lot of business from that approach.
Use your YouTube channel for your own branding (see #6).
If you have more than one YouTube channel, shut down the others IMMEDIATELY.
If you are deleting YouTube accounts, CHANGE the email address of your primary account.
If you are deleting YouTube accounts, CHANGE your IP address.  If you're not sure how to do this, go to whatismyip dot com.
Do NOT upload videos to YouTube via automated uploading software like Traffic Geyser.  Although it is a wonderful tool, YouTube has figured out when videos are being uploaded with this software.
Do NOT use music in your videos that is copyright protected.  I was able to buy some wonderful royalty-free music from Audio Jungle very inexpensively.  I highly recommend using them.
Of course, these are only guidelines.  If you have concerns, I would encourage you to read YouTube's Terms of Service (TOS) to make sure you're up to date on this matter.  YouTube is an important tool in your marketing tool, but just like any good tool, it needs to be used correctly.

See you in videoland!

Best,

Shecky

Jeff Schechter

How to Use YouTube to Market on a Budget - Online Video Marketing For Your Business

In order to build business awareness and ultimate success, every company must have an online marketing campaign with individual goals for promoting their product or service. Some companies may be trying to promote brand awareness. Others may try to promote a particular product or drive sales to their retail store or website.

YouTube can also be used for other purposes than just sales. You can incorporate YouTube as part of your product or customer support mix, use videos for product training, and even for recruiting and employee communications.

Anything you can say in person or to a group of people, you can say in a video and distribute it via YouTube. Here are a few ways in which YouTube video marketing is most beneficial to add to your business marketing mix:

YouTube For Brand Awareness

Online videos are better at promoting brand awareness than traditional TV ads. A Millward Brown study found that online viewing led to 82% brand awareness and 77% product recall, compared to just 54% brand awareness and 77% product recall, and 18% product recall for similar television ads.

Experts believe this is because online viewers are more engaged and interactive watching videos than passive television viewers are with TV ads.

YouTube For Product Advertising

To promote a product, you want to show the product in your advertising, as Nike did with its clips for Tiempo Ronaldinho shoes. You can show the product in action or used as part of a demonstration or tutorial. Make sure you include plenty of close-up product shots and links back to your own website-where more product information is available.

YouTube For Retail Promotion

Promote your companys' retail store. These videos can be general in nature ( which gives the videos a long shelf life), or more specifically targeted to short-term promotions i.e. "check out this weekend's specials!"
Make the video informative, and you stand a better chance of grabbing eyeballs.

YouTube For Direct Sales

Show the product in action or provide a clip of the service in question, and then ask for the sale by directing the viewer to your website. One of the best ways is to showcase the product in an instructional video - the online equivalent of an "old-school" informercial.

The key to converting eyeballs to dollars is to generously highlight your company's website address or 1-800 number within the body of the video. Put the contact information at the front of the video, at the end of the video, and overlaid at the bottom of the screen during the body of the clip. Make sure it's easy for interested viewers to find out more information about your product or place an order.

YouTube For Product Support

YouTube is not only for generating new business, it can also be used to support your existing customer base. Consider some of the most common customer problems and questions, and produce one or more videos addressing those issues. If you can help you customers help themselves, you provide them with a useful service and reduce your company's support costs - all with a free video.

For example: if you record a short video demonstrating how to put one of your racks together and post that video to YouTube, you can direct your customers to that video if they have problems. For that matter, you can embed the YouTube video into your website, using YouTube to host the video.

YouTube for Product Training

You have a new product and your company sales force to train. How best to reach them? Consider using YouTube. Create a series of short video training series, upload them to YouTube (make it a private video so that it won't be viewable by the public) and provide access to all of your company personnel. Sales force personnel can watch the videos at their leisure, without losing valuable sales time trekking back to the office for training. You save money, your salespeople save time, and you create an archive of product information that anyone can access at any time.

YouTube For Employee Communications

Use YouTube for your company communications. Instead of holding a big company meeting for the CEO to give his annual state of the company address, record the speech and post it on a private channel on YouTube. Employees can watch the CEO give his address from the comfort of their own desks, while they're on the road, or even at home.

Instead of sending impersonal memos via email, use YouTube to get information out there in near-real time, with all the benefits of a face-to-face communication.

YouTube For Recruiting

Finally, don't underestimate YouTube as a recruitment tool for new employees. Post a company welcome video on YouTube and make it public. You can link to the video from all your recruiting materials, even from any traditional ads you place. Don't limit yourself to a single long puff video: produce separate videos for individual departments, as well as to illustrate company values, employee benefits, and company facilities.

There are a lot of ways your company can make use of YouTube videos - from traditional brand and product marketing to customer support and employee communications. Everything you post on YouTube is completely free of charge. Don't be afraid to get started, even if your first videos are modest with little budget behind them. YouTube makes it easy to dip your toes in the water; you can't reap the benefit until you get online.

YouTube - What is the Point?

Although many people feel that YouTube is primarily a pastime for internet users looking for a quick laugh, YouTube can be a useful platform for those that use it properly. It is hard to ignore that the popularity of the video-sharing community is due to the 2-3 minute entertaining videos such as the one with the cat playing the piano or the one with the funny dancing guy. For that reason alone, it is not unexpected for someone to doubt that YouTube is being used to make lives easier for many people around the world. Many viewers jump on YouTube to listen to music. A lot of people, as stated earlier, simply like to watch comedic videos and share it with their friends. Yes, millions of people love YouTube for the entertainment provided, but for the open-minded, this website can be used for advantageous purposes as well.

For example, a young woman goes away to college that is hundreds of miles from her parents and she is craving some of her mom's home cooking. She calls her mom to get the recipe but her mom is busy pulling overtime at her job. In frustration, she hangs up after leaving a message begging her mom for the recipe. This young lady is hungry and feeling a bit lonely. So she calls her brother to vent out her current problem. Her brother replies, "Duh, YouTube it and type in zucchini casserole." She finds a video of Rachel Ray giving step by step instructions on how to cook the delicious meal.

Math can be quite challenging for many students. Sometimes the text book is just not enough. Sometimes a student's eyes are heavy and tired from reading. Sometimes students need to hear the concepts and formulas. Yes, the teacher is available at certain times and the student is responsible to absorb as much information as possible. But what if the student needs a little more? What if the math class is online? What if his teacher's teaching style does not accommodate his or her learning style? What if the tutor had an emergency? YouTube can be the answer. There are many math teachers that have capitalized on the power of YouTube. There are male and female math teachers on YouTube with various methods to hammer in the mathematic formulas in the minds of the student that gave this video platform a shot.

There are millions or even billions of people receiving large phone bills in the mail. Whether it is unexpected charges from going over the limit or paying for text messages, everyone has a story of that expensive phone bill. For some phone companies, the word unlimited has more than one definition. Those long distance phone calls can also be a nuisance to the bank account. Some people have decided to get creative. With families and friends spread across the globe, using YouTube to keep in touch with loved ones is starting to become the norm.

It is safe to say that YouTube is being used for professional purposes also. With updated privacy settings and customizable viewing options, big and small companies are using YouTube to archive presentations and proposals. For professionals that are conservative about their time, storing training sessions on YouTube for their group to watch at any time is an excellent option to have. Sure, someone can store their training video on a USB drive but it is good to prepare for all situations. What if the USB is lost? YouTube can accommodate your digital storing needs. So, imagine teaching a class and getting ready for your next project at the same time. Thanks to YouTube, this concept is very possible.

Self-promotion is considered mandatory buy a lot of successful people. The notorious funny girl I-Justine did it without shame, gaining millions of hits and subscribers, prior to landing roles on Law and Order and MTV Awards Show. Musicians everywhere are taking advantage of MySpace, YouTube, and Facebook to grow their fans and followings. The best part about using YouTube to promote a particular brand, person, or product is that it is free just as long the terms of service is followed. But for those that want to take a shortcut for a featured spot on YouTube, the choice to pay for a competitive edge is available.

The "how-to" videos are extremely cost effective and valuable. On YouTube, you can find videos on how to operate a swamp cooler, playing a guitar, drive a stick shift, write a script, or even how to throw a proper punch. If you want to learn how to ride a motorcycle, there are many of those videos too. There is practically a "how to" video on any topic you can think of. If you don't find it then it will be on there soon. You can even upload a video yourself to answer a particular question that you get asked a lot. There is information on YouTube, that people are paying thousands of dollars for in culinary schools, trade schools, business schools, and seminars. People are paying 20 bucks for "do it yourself" books when they can check out YouTube to get a helpful video demonstration.

As you can see, YouTube provides much more than entertainment. Not only do you have access to an endless amount of tutorials, you also have educational content at your fingertips. YouTube has videos on math, literature, science, politics, English, religion, and the arts. YouTube will never replace personal face to face communication. It will never make the cell phone industry obsolete. But it continues to help life easier for many people that see YouTube as a resource and not a silly past-time.